Before we planned the exact shots that we wanted for our site we had to discuss the sort of feel and atmosphere we wanted them to give off. As our site is mainly aimed at teenagers who are at the age where they could be easily influenced and start taking drugs we wanted them to be quite graphic and give a quick impact so we thought of the different situations and stereotypical circumstances that drugs, smoking and alcohol can get you into. The 3 main images show the situations that each substance can get you into. The images were planned to create a shock tactic that deters the audience's views away from the substance because of the effects they can visually see. It highlights the dangers and after effects, the points that overide how good you may feel at the time.
By keeping all our main images in balck and white it matched our colour theme well and made the images appear more serious, making sure not to glorify the use of the substances.

'Introduction' page photo - this is the page that first loads when you type in the web adress before you click on the 'Think Straight____' title into the website. The image is black and white taken of a brick wall and pavement and road narrowing in the perspective> this is a representation of a pathway. It shows a darkened image as if to say if you take the wrong direction it will have a bad effect on your life as the road vanishes in the distance. This is reference to how the substances can ruin your life, dreams and ambitions.

'Smoking' page photo - this image of a hooded school student smoking on his own behind a brick wall represents that it can make you lonely as you isolate yourself from your friends that may not like the smell etc. But also, the idea that many teenagers' parents dont know that they smoke they have to do it hiding. It addresses the social issues of smoking towards the targeted age group without the health side as that is harder to get your own photgraphy of however we took existing images from the internet for that.
But we did use our own images of cigarettes and edited out the background on PhotoShop.

'Alcohol' page photo - this image shows the dangers alcohol can have on a single person. It often gives people more confident than they should have meaning they walk home on their own etc. This image portrays this well, a boy slumped over on the side of a road on his own. He is resting next to a tree, with a bottle of alcohol and cars passing him in the dark. His positioning in the image represents his vunerabilty after excessive amounts of alcohol and the dangers he can face when he's on his own for excample the simple crossing of the road could be life threatening when alcohol slows down your reactions.
In addition to this on the linked Alcohol pages we edited a picture of a beer bottle and vodka bottle on Photoshop and used them in our work.

'Drugs' photo page - this image represents the state you can get yourself into by taking drugs. The positioning of the body that is leant over to suggest they have passed out with all their suff messed around them. The photo will also be taken in a bathroom, this could show the after-effects of a night out but also represent that when people go to clubs it is known that they could sneak drugs into toilets and take them. This shows that they are ashamed and know what they're doing is wrong, the image portrays the darker side to drugs. I feel it works well because it can show that however much a drug can put you on a high and make you feel on top of the world, it has its negative effects that hit you afterwards bringing reality to you.
VideoOur video will be placed on the one of the smoking pages.
For our images we had used ideas that showed the negative effects that smoking can cause for your body and mind. In our video we wanted to create something that still gave a strong impact but using an alternative route. We decided to find people in our school who were around the age group of our target audience so it is easier for the audience to relate. We will get them to talk naturally infront of the camera about their stories on smoking. We want a few different stories from alternative perspectives; some who have never smoked, some have given up and some have started but wish they didn't. All of these stories will be individual but giving the same imapct to deter the audience from smoking whether its making them quit or just to never start.