Institution & Advertising Campaign Research

Through my research I have discovered that most of the ideas and work we see from a company's campaign is not done by the company itself but made by advertising agencys who are paid by the company.
I have looked into the advertising companies who create the designs for other charity campaigns and even got to do a one week work experience placement at TBG London, a Digital Advertising Agency when they were working on ads for GHD, Vodafone, Giggle Bingo and the world famous charity UNICEF. This gave me a deeper insight into how the industry works.

Working of an advertising agency;
1) Sales team - gain the clients
2) Media team - deals with the clients in finding out exactly what their brand is like and what they want from the advertising agency.
3) Then find suitable websites to advertise the campaign on then it is passed on to the Creative team.
4) Creative designer - comes up with the concepts for the adverts which are altered and finally scamped (sketched out) and put together.
5) These will change slightly when shown to the media team and the clients but then finally go into production by the creative team putting them together and making them live.
6) Finally after this, the media team would monitor the progress of how well the advert is working through the amount of clicks or views in comparison to the people signing up or donating.
7) Search team - who work hard on making sure that if you typed in certain key words that this website would come up in the highest searches on Google.





BBH

‘Our job is effectiveness. Our strategy is creativity’

The company was founded by John Bartle, Nigel Bogle & John Hegarty in 1982. Sir John Hegarty and Nigel Bogle still lead it today, together with worldwide CEO Simon Sherwood, still independently owned and managed. They have six offices and their network has shops in London, New York, Sao Paulo, Singapore, Shanghai and Mumbai. Their business is said to be structured around the idea that big ideas are the key to successful communications and have great understanding of how to please their desired audience, engaging consumers.

TBG London
Digital advertising agency

'To become the UK’s leading independent digital advertising agency, offering the best experience for clients who require ‘measurable results’.'

I heard about this company through my brother, as he is a web designer at the agency and I am doing work experience there in the week ahead. The company is six years old started by the Managing Director Simon Mansell and had a turnover of £12.57 million in the last year. In September 2008 they were ranked #11 in ‘NMA’s Top 100 Interactive Agencies (Marketing List)’

Mother Adverising

This company is an advertising agency based in London. They won Best of Show award at the IPA Best of Health Awards 2009 for their anti-drug campaign ‘Pablo’ – for Talk to Frank.