Internet Usage Survey

Analysis of Survey

I got 20 people to fill out my survey aged between 15-25, both boys and girls (our target audience)and from that have come up with my own statistics.

1) Most teenagers use the interent for social aspects - meaning that a email, text or phone number on the site to be able to speak to our team and help them out with giving up drugs, alcohol or smoking would be most beneficial
The next most popular circled answer which teenages use the internet for was research. This means that if they wanted to find out the consequences of what drugs etc. do to your health they would search online and hopefully find out website useful.

2)Only 4/20 said they looked at charity/campaign websites often
3)Only 3/20 regularly give to charity
4)None support campaigns through the interent

Although this seems negative, it means there is more room in the market for a website likt ours. And by being different to anything else it should be more popular.

5) 16/20 said they think there are enough websites that give good information about smoking, drugs and alcohol.

This means that although they don't tend to visit these websites very often from the previous answers, they still know that if they needed to they could find good information by looking to a site like ours.

6)8 - friends
7 - internet
4 - family
1 - helpline
The internet was the second most popular answer when asked where people would seek help/advice from if they had a problem with alcohol/drugs/smoking. Although only one person said they would turn to help from a helpline, because the internet was second and we will have a helpline on our website it will draw more attention to this and make helplines more popular for those who have noone to turn to.

7) 6 mentioned the advert 'know your limits' - referring to wouldyou.direct.gov.uk but didn't actually know the name
8) 5 said the NHS
9) 18 said Talk to Frank

With Talk to Frank clearly showing up as the most well known we later did research into the conventions of it and feel it has inspire our site the most and believe it could truely be as or even more successful if developped into a full campaign.